Volvo's primary dealer Bra Bil will continue as TCS Lidingöloppet's partner in 2021.
This means that Volvo's model program will be revealed during the TCS Lidingöloppet Week and in various digital formats to a health-conscious target audience.
In 2021, TCS Lidingöloppet is arranged over a week to ensure safety and security for all participants. TCS Lidingöloppet is the world's largest cross country race and is part of The Swedish Classic Circuit.
- We at Bra Bil have for long been working for increased public health, for a better environment and for a sustainable future. As we encourage our employees to train and participate in TCS Lidingöloppet, the collaboration becomes an integral part of our fitness profile. Through the collaboration, we also strengthen our brand towards active people with healthy lifestyles, says Jan Lööv, CEO of Bra Bil Stockholm.
The agreement means that the official cars used in connection with TCS Lidingöloppet week will be the Volvo V60 Cross Country and the V90 Cross Country, delivered by Bra Bil. The latest cars from the current model program will also be on site during the race week.
The year when we get to race again
- Bra Bil is a strong partner to the TCS Lidingöloppet, and an important part of our work to develop and improve the races for both runners and spectators, says Cecilia Gyldén, secretary-general of TCS Lidingöloppet.
Together, Bra Bil and TCS Lidingöloppet will also develop events along the track to further enhance the experience for all participants.
- We are extremely impressed by the strength of TCS Lidingöloppet in finding new, innovative solutions during the current pandemic. We believe and hope that 2021 will be the year when we get to challenge each other and compete together again, says Jan Lööv, CEO of Bra Bil Stockholm.
The TCS Lidingöloppet Week
During the TCS Lidingöloppet week, all race events will be spread over a week, staring on Friday the 24th of September, and ending on Sunday the 3rd of October. This allows TCS Lidingöloppet to safeguard participants during the current covid situation.
The week consists of a number of different races for young, old, elite, and recreational runners. The distances vary from a few kilometers for children, up to the classical 30K event. The following is a a summary of this year's races. More arrangements may be added.
Friday the 24th of September
Saturday the 25th of September
TCS Lidingöloppet 30
Sunday the 26th of September
TCS Lidingöloppet 15
TCS Lidingö race junior & veteran
Monday the 27th of September - Friday October 1st
Lidingö School Relays
Saturday, October 2nd
Lidingöloppet MTB 30K
Lilla Lidingöloppet MTB
Sunday, October 3rd
TCS Lilla Lidingöloppet
TCS Lidingö Knattelopp
Digital races, 1-31 October
In addition to the races on Lidingö, runners who wish to participate in TCS Lidingöloppet and Rosa Bandet Loppet can run both races virtually between the 1st and 31st of October.
Ving is a part of the Nordic Leisure Travel Group (NLTG). It is the leading holiday company in the Nordic region and offers both vacation packages and self-packaged trips with scheduled flights and cruises from Sweden, Denmark, Norway and Finland. The group includes the tour operators Ving, Globetrotter, Spies, Tjäreborg, the airline Sunclass Airlines, their own concept hotels Sunprime Hotels and Sunwing Family Resorts, as well as Ocean Beach Club and friends Lollo & Bernie. Ving is known to many as Vingresor, which was the previous company name. This was changed to Ving in 1991, but many still know the company as Vingresor.
About TCS Lidingöloppet
TCS Lidingöloppet is the world's largest cross country race and is usually arranged on Lidingö during the last weekend in September. The race is part of the Swedish Classic Circuit. Since 1965, the scenic, yet hilly 30K trail on Lidingö has become an attractive challenge for all kinds of runners. There are also distances over 4, 5, 10 and 15K. TCS Lidingöloppet is owned and arranged by the sports associations IFK Lidingö SOK and IFK Lidingö Friidrott. www.tcslidingoloppet.se
For more information, please contact:
Cecilia Gyldén, Secretary General, TCS Lidingöloppet, 070-570 55 95
Fredrik Montgomery, Marketing and Communications Manager, TCS Lidingöloppet, 070-670 55 40, firstname.lastname@example.org