Cancerfonden, the Swedish Cancer Society, is an independent non-profit organization that through financing cancer research, spreading knowledge and advocacy activities, is working towards more people surviving cancer and fewer people getting cancer. Throughout October, Cancerfonden runs its Pink Ribbon-campaign focusing on breast cancer, which is one of the forms of cancer where researchers see a clear connection between psychical activity and reduced risk. To be physically active for at least 30 minutes a day reduces the risk of cancer. What physical activity you choose does not matter, as long as it raises your heart rate. When you sign up for Cancerfonden’s Pink Ribbon Run you are contributing to Swedish cancer research - while raising your heart rate!