Stadium head sponsor to TCS Lidingöloppet

Sweden's largest retail chain in sports equipment and sports fashion is enhancing its collaboration as the head sponsor of TCS Lidingöloppet. The new three-year agreement, starting in 2022, will focus on children and youth as well as CSR and sustainability. This means, among other things, a development of TCS Lidingöloppet's integration project Järva Skolstafett.

Stadium head sponsor to TCS Lidingöloppet

- Together with Lidingöloppet, we aim to inspire more people to active lifestyles. Despite the pandemic, many have succeeded to keep their motivation up through digital races. As the restrictions ease, we will, together with Lidingöloppet, make efforts to activate people even more. It also feels incredibly exciting that Stadium gets the opportunity to support Järva Skolstafett and get more children and young people to Lidingöloppet says Patrizia Nilsson, Sports Marketing Manager at Stadium.

Movement throughout the year
The collaboration includes the various races during TCS Lidingöloppet and Järva Skolstafett. This means that children and young people from the area of Järva can compete in running events together with children from Lidingö. It is an integration initiative arranged by TCS Lidingöloppet every spring at Spånga IP. One of the most important goals of the relay is to inspire children to move more throughout the year.

- The collaboration with Stadium offers great support for TCS Lidingöloppet after the tough years when many of our participants have been hit by the covid restrictions. This means that we can continue to develop TCS Lidingöloppet both in a short- and a long term. Above all, it gives us the opportunity to better plan for and make increased investments in children and young people. Many young individuals have suffered through long periods with neither physical education nor training in sports associations, says Cecilia Gyldén, Secretary-General of TCS Lidingöloppet.

Shop for runners
At, those interested in training and races can also purchase this year's TCS Lidingöloppet apparel. including clothes and running shoes.

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