Odlo new partner to TCS Lidingöloppet – pioneering performance layering to the world's largest cross-country race

Lidingöloppet welcomes Odlo as a new partner. The long-established sportswear brand, known for its functional base layers and technical running apparel, will be present in and around TCS Lidingöloppet during 2026. The partnership aims to give participants better conditions to prepare and perform – whatever the weather.

– We're delighted to welcome Odlo to Lidingöloppet. Odlo has a long history of developing performance apparel that keeps runners warm, dry and comfortable in any conditions, which fits perfectly with our ambition to give every participant the best possible experience – before, during and after the race, says Krister Svensson, general secretary at Lidingöloppet.

One of the questions Lidingöloppet's participants ask most often is what to actually wear on race day, given how much the weather on Lidingö can vary from year to year. As part of the partnership, Odlo and Lidingöloppet are launching the concept “What to wear and how to prepare for TCS Lidingöloppet" – a joint content initiative where Odlo's product expertise is used to help runners of all levels choose the right layers and get properly prepared, whatever the forecast looks like on race day.

– TCS Lidingöloppet is one of the world's most iconic cross-country races and brings together runners of every level, from beginners to elite. That makes it the perfect stage for us to show what our apparel can do – and to help more people find the right gear to head out into the terrain, whatever the weather, says Henie Petersen, Director of Distributors and New Markets.

Through "What to wear and how to prepare for TCS Lidingöloppet", Odlo will contribute practical, expert clothing advice adapted to different conditions – from warm late-summer days to cold, rainy race mornings – covering everything from base layers and outer layers to accessories. The guidance will be made available to participants via Lidingöloppet's website and social channels in the lead-up to race weekend, so that more runners can toe the start line well prepared and focused on their performance rather than worrying about what to wear.

TCS Lidingöloppet takes place the weekend of 25-27th of September and brings together tens of thousands of runners from around the world on Lidingö, with distances ranging from the shortest children's races up to the main 30 km distance. Odlo joins the growing group of partners supporting the world's largest cross-country race ahead of the upcoming edition.

About Odlo

Born in Norway in 1946 and refined through Swiss precision, Odlo is driven by a pioneering spirit to elevate human potential and enjoyment in the outdoors.

Rooted in next-to-skin expertise, everything we create starts from the inside out. Comfort comes first, then building layer by layer to support movement, regulate temperature and remove distraction.

The result is performance apparel that works seamlessly with the body, so you can move freely and stay focused on the experience. Because when nothing comes between you and the outdoors, there’s always more out there.